Applied Interactive (AI) builds and then operates e-commerce specialty stores and web 2.0 application sites. AI doesn't develop technology. It investigates products, supply chains and market demand. Then based on the research develops a business model to maximize the opportunity using existing technology platforms to develop them into effective operating businesses. Additional competitive advantage is gained using common technology platforms on multiple websites to achieve lower cost of operation, superior management, and an enhanced ability to grow.

Applied Interactive (AI) leverages business and e-commerce best practices strategies and techniques across its family of brands. These strategies and techniques include brand development based on intense market analysis and web development utilizing e-commerce best practices. Each brand is supported by a US based brand manager, sales team, and customer service team. Aggressive marketing is facilitated through search engine marketing, search engine optimization, shopping engines, telemarketing, direct mail and other marketing methods as appropriate.

Applied Interactive (AI) is a customer/strategic partner for unique manufacturers and distributors from around the world. AI offers those manufacturers and distributors a sales channel of unprecedented size and efficiency with no monetary investment required on their part. Manufacturers and distributors just need a desire to grow and a willingness to provide AI with the basic product support services they use for their existing distribution channels. For more information, write to info@appliedinteractive.com.

Applied Interactivewas founded by Steven Rothschild and Joshua Rothschild. Steven Rothschild is CEO of AI. Previously to founding AI he founded and was the CEO of bulbs.com, an award winning category leading specialized lighting distributor. Prior to founding bulbs.com Mr. Rothschild founded Furniture.com and as CEO built the Internet's premiere home furnishings ecommerce company and the nation's #1 online home furnishings company. Joshua Rothschild is President of AI. Prior to founding AI Josh managed the trading desk and systems development for Flagg Street Capital, an investment advisor firm and hedge fund manager with $170 million under management. Previous to joining Flagg Street Capital Josh attended the College of Engineering at Cornell University.

Applied Interactive is located in a low cost, turn of the century, former corset factory in the Main South area of Worcester MA. The low cost facility enables AI's to spend its precious capital on business development instead of a high rent. AI's location in Main South is both an inner city location as defined by the Initiative for a Competitive Inner City (ICIC) and a hub zone as defined by the government. Being a central location near the highway, the location has facilitated the hiring of a great tem of employees. The building provides a flexible, creative environment for the AI team to thrive and grow.