Applied Interactive builds and then operates e-commerce specialty stores and lead generation sites. Key is building and then operating, with the intent of keeping the entrepreneurial heartbeat alive in Applied Interactive as well as in each e-commerce specialty store. AI investigates products, supply chains and market demand. AI then uses standardized processes to develop the idea into effective operating businesses, to continuously gain efficiency, and to ultimately profit.
Competitive advantage is gained by constantly seeking and then vetting new business ideas against each other; using common technology platforms on multiple websites achieving faster development and lower cost of operation; and by leveraging core competencies and superior management over multiple e-commerce stores and lead generation sites.