Case Study: Coghlin Companies
1
Coghlin contacts us.
Coghlin Companies is a leading engineering and contract manufacturing specialist. As such, Coghlin aids clients’ product development from concept to commercialization or any portion therein. Specific services include product engineering, design for manufacturing, prototyping, global component procurement, contract manufacturing, logistics, and field support.
Coghlin Companies is a leading engineering and contract manufacturing specialist. As such, Coghlin aids clients’ product development from concept to commercialization or any portion therein. Specific services include product engineering, design for manufacturing, prototyping, global component procurement, contract manufacturing, logistics, and field support.
2
We generate leads.
The process began with the construction of a strategically focused, well organized website. Using a persona driven design, Coghlin’s new web site offers a superior user experience that welcomes visitors and quickly directs them to the content that they are looking for.
The website layout forms a funnel for engagement and delivers strong calls-to-action. Using “Contact Coghlin” as a direct request for involvement encourages visitors to take the next step toward becoming a customer; such directive statements are conveniently located throughout the Coghlin site. Leads are processed by the web site and directed to the appropriate party at Coghlin by e-mail and phone.
Search engine marketing (SEM) and search engine optimization (SEO) strategies are managed along with the Coghlin Companies Website by Applied Interactive. Visitor behavior is continually monitored and measured. The information is analyzed and used for constant improvement of customer experience and optimal campaign efficacy.
3
Coghlin closes sales.
The exposure gained though search engines, with a strong focus on qualified traffic, has produced measurable results. Coghlin Companies now has multiple Google page one search results. Superior search results have increased site traffic to over ten times its original volume.
Furthermore, the strong increase in qualified traffic, paired with strategic site design focused on lead generation, has yielded 20-30 times more leads. Converting potential clients into actionable leads has resulted in material sales growth at Coghlin Companies.