Frequently Asked Questions

What is lead generation?

Lead generation provides businesses with actionable sales leads. Growing companies use lead generation to land new clients and increase sales.

How does it work?

First we investigate your market on the web. Then based on a specific keyword or phrase, we create a strategic micro site and web based marketing program which is optimized to generate qualified sales leads. Leads are delivered to you by email and telephone. All you need to do is close sales!

How does it compare to traditional marketing?

Marketing to people who are not paying attention is useless. Lead generation connects your company with prospective clients when they are actively researching a topic and open minded. Lead generation increases productivity and achieves higher close rates than traditional marketing.

Will it work for me?

Each market is studied in order to identify targets with a relevant stream of qualified traffic which can be effectively targeted with web marketing. This ensures you are selecting targets with potential for significant return on investment.

What if I already have a website?

Corporate websites serve a broad constituency including clients, investors, employees, and community. As a result, they often fail to convert ad dollars into sales. Lead generation is a more focused marketing solution.

Why outsource lead generation?

It costs less and yields superior results. We obsess over lead generation so you can focus on your core skills and achieve your objectives.

Is it black hat?

Black hat in this instance is spamming the internet for SEO purposes. Applied Interactive employs best practices and does not spam. Our sole focus is generating qualified traffic because we only measure success in actionable sales leads.

Is there any risk?

There is no risk. All systems are deployed independently of your website, email, and other technology systems. Only your firm’s name and logo are used to establish your brand.

Will it affect my website, email, etc?

Lead generation does not use or affect your website, email, or phones. It operates fully independently of your existing technology and can be discontinued at any time without any affect.

What is my commitment?

There are no contracts. The only thing we ask is that you commit to 6 months, as it can take some time to ramp up results.

What does it cost?

Managed lead generation campaigns typically start at $2,000 per month.

How do I start?

Call us. Applied Interactive manages the campaign so all you need to do is close sales. Contact Applied Interactive today to discuss the opportunity.

Start meeting your future clients!